"This book tells the improbable story of two young designers going against all odds in an act or bravura or insanity. It offers a telling humourous and human insight into the workings of a startup design agency, showcasing a lot of exceptional work in the process.”
I read this book after being interested in the work of karlssonwilker last year. The book gives insight to the startup of a graphic design studio in New York. What I found particularly interesting is the amount of set backs Karlsson and Wilker had during the first two years of their start up. The story is literally an against all odds story. This fills me with hope and aspiration, considering a couple of 30-something Europeans in New York can start a studio against everything. This makes me feel that my career may not be off to a bad start.
Perhaps the key to their success is their ability to adapt and their determination to succeed. Placed outside of their comfort zone Karlsson and Wilker will have had adapt quickly and efficiently. I feel this fight for survival and a portion of luck has been the key to their success. What strikes me about Karlsson and Wilker is that they live their work, and this seems to be a common theme in the success of an individual.
From this I will definitely take the desire to control ones own destiny, and the idea that, putting yourself in an uncomfortable position can yield strong and rewarding results.
Leave your comment